Sometimes the best laid plans need to be changed. And this is exactly what Larry Ford discovered when he made a decision that he wanted to endow an annual MBA Seminar in the new Dauch Business and Economics Building. Employing the use of a living trust, a deferred variable annuity and a charitable remainder trust, Larry Ford was able to redirect certain highly taxed assets to a use that eliminates the tax, benefits his entire family -- plus it accomplishes a truly philanthropic mission at Ashland University and in his community through the local community foundation. Money is targeted to ensure that future generations of students will benefit from his generosity. Larry, a Northwestern University Alum and husband of Lucille - Professor of Economics emeritus, former provost and chair person of the highly successful Building on Strength Campaign, has long been a close friend of Ashland and been vitally interested in strengthening its educational mission.